EUGY
EUGY was founded by professional travel writer Hoon after a trek up Mount Everest where he witnessed piles of plastic that would take hundreds of years to decompose. This sight sparked a realisation: something had to be done. Upon returning home to New Zealand, Hoon visited the local recycling centre where he observed stacks of cardboard, recognizing it as a highly recyclable material. Following experimentation in a basement garage, the EUGY 3D cardboard animals were born.