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Sigga, the founder of Øst London, gracefully unites the divide between her Danish roots and the vivid energy of her adopted home. Originally from Copenhagen, she spent a decade submerging herself in the creative pulse of East London before launching her brand in 2018. Set in the heart of Shoreditch, Øst London began as a curated boutique and quickly developed into an outstanding clothing label. The brand is rooted in the "Øst" philosophy, meaning "East" in Danish, celebrating a fusion of minimalist Scandinavian heritage with the raw, dynamic and eclectic spirit of London’s most iconic fashion district. Discover the Øst clothing brand today at Cotswold Trading.